Inside Scoop Alert! 📺🔥 Unleash Media Magic with TV Insider's Strategies for Earned Media Success!
Attract Media Spotlight: Unlock Pro Tips with PR Expert Annie Scranton | The ON CAM Podcast
Calling all entrepreneurs and specialized experts! 🌟 Dive into this must-listen episode where PR guru, NYU professor, and author Annie Scranton spills the secrets to attracting and securing media attention. With her latest book, 'The Guide to Earned Media,' Annie brings actionable advice tailored for aspiring media experts and PR professionals.
Hosted by TV news veteran Jamie Maglietta, 'ON CAM' is your go-to resource for insights from publicists, bookers, producers, and more. The mission? Transform you into an on-camera pro for online and public appearances. Jamie offers consulting, content creation, and even helps turn your podcast idea into a show. Discover the power of owned media through podcasting and elevate your voice, community, and public persona.
🔥 Don't miss out on this exclusive episode with TV Insider & Author Annie Scranton! Learn the strategies to secure earned media and boost your brand. For additional resources, visit oncamready.com. Subscribe now for a front-row seat to media success! 🚀🎥 #MediaTips #PRStrategies #OnCameraReady
Chapters:
00:00 Intro
00:03 Annie Scranton - https://www.pacepublicrelations.com/
01:40 Annie on her journey from professor to author - https://amzn.to/3FzMzB5
04:50 Annie talking about social media influence, your origin story, and telling the story about your brand
05:00 Consumer - Influencer relationship
06:30 Elevator Pitch
10:50 How The Guide to Earned Media is filled with tips
11:40 Thought leadership ideas
12:25 Subject matter expert
12:40 Taylor Swift and Travis Kelce mention
13:08 Stock prices and public relations
13:27 Industry news
15:30 Earned Media, Twitter, X, Social Media
16:00 Earned Media, owned media, bought or paid media
18:00 Traditional TV and legitimacy, Today Show, NBC, SEO, Social media strategy plans
21:00 Pitching
22:00 Pitching on your own... use HARO (help a reporter out) or use #journorequest #Prrequest, Muckrack, Cision
23:00 Getting to know reporters and journalists
24:30 Social media use, reels, and ideas
26:00 Gaining practice at being on camera
26:40 Using Linkedin to practice writing and your storytelling
28:00 Final thoughts and pivoting into public relations
Guest Bio:
Annie Pace Scranton is the founder and president of Pace Public Relations, a global PR firm based in New York City, NY. Past clients include Away, Inc., Fast Company and NewsNation. Scranton is dedicated to helping PR professionals earn meaningful placement for their companies. She regularly
shares her expertise at industry events, including Digital Summit, Silicon Slopes, Elevate, INBOUND and Adweek. She is an adjunct professor at New York University (NYU).
Do you want to appear on television as a TV news guest but don't know where to start? On this episode of (ON CAM) Ready, TV news veteran Jamie Maglietta, talks with Wendy Guarisco and Emilia Gledhill of Guarisco Group. They bust myths about being a TV news guest, share insider tips on how to perfect your on camera moments, and shed light on the realities of being on television. This episode is filled with excellent advice to help you prepare for a television interview or strategize how to attract the press.
More on Jamie Maglietta
Visit: oncamready.com
Follow: @jamie_theproducer on Instagram for podcasting and content creator tips
Follow: @oncamready on Instagram for more TV tips
To Shop Jamie's Blog, Download her Podcasting PDF or launch your podcast
Click: stan.store/jamietheproducer
You can also purchase the marketing course Jamie uses to help fund this podcast and other social media projects at www.oncamreadymarketing.com
🙏 Thank You
A heartfelt thanks for supporting On Cam Ready! Your engagement makes a difference. Let's grow together!
📱 Connect with Jamie:
LinkedIn: www.linkedin.com/in/jamie-maglietta
Instagram: www.instagram.com/jamie_theproducer
📧 Contact:
For inquiries and collaborations, reach out to Jamie at jamie@oncamready.com.
Website/ Shop: oncamready.com
#OnCamReady #MediaTraining #PodcastingTips #ContentCreation #socialmediastrategy